Photoshop automatically finds the closest Pantone swatch (make sure you have the correct “Book” selected in the top left-hand corner).Sample the color to be converted then simply click Color Libraries.Click the Foreground color to access the Color Picker window.The selected item color has now been changed to the Pantone swatch that Illustrator deems closest and has added to the Swatches Panel. When the Recolor Artwork window opens, click on the icon in the lower right to limit the colors to a Pantone swatch library (see below).In the menu bar choose Edit > Edit Colors > Recolor Artwork….Select the color you want to convert with the Selection Tool.Remember that there will always be variation between your monitor and a printed color. These methods aren’t flawless and seem to fluctuate, but they will point you in the right direction. No matter how you choose to do it, always be sure to look at the color you choose in the Pantone swatch book to make sure you like it. If you’ve already started your project and have the color you want, or if you have a file you need to convert to Pantone spot colors, there are a few ways to do so. Below are some tools to help you find the perfect Pantone color for your project. OK, so now that you’re convinced that Pantone colors are a necessity let’s get to the good stuff and start finding them. This guide contains 2,161 swatches after the addition of 294 new colors in September 2019. That saves you from having to explain why a color looks different on the finished product compared to the concepts.Ī majority of the print industry uses the Pantone Solid Coated (PMS C) swatches for color matching. Unfortunately, the Pantone color swatches don’t represent the full gamut of colors so it’s better to find one from the start. My recommendation would be to start with a Pantone color when developing a brand, product, or anything color critical. Pantone takes the unexpected color shifts out of the equation and provides consistent color for your brand so the consumer can easily identify it. This is why the Pantone Color Matching System (PMS) was created and has been used across industries for the last 50 years. Color profiles, substrates, dot gain, ink viscosity, press type… the list goes on and on. Process CMYK printing is full of factors that cause variations in color output. What is this!?! It doesn’t look anything like the first run! They’re the same values. Then comes a second time with a different printer. After you get over the fact that all your colors are now duller, you’ll probably love it (the first time it’s printed). Sure, you could convert all your colors to CMYK and send them off to the printer. Nowadays, everything is hex color this and RGB that, but what happens when you need to carry over your brand to print advertising or packaging? In the digital age, the appreciation for color on printed media is often overlooked.
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